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Research papers

Seller centric

Imagine a single project, combining big data & ad hoc research to reveal a customer landscape, inform retention, growth strategies and drive product development. This case study from eBay and Engage Research does that- and more!eBay identified a need...

Catalogue: Big Data World 2017: Smart Data Integration
Authors: Deborah Sleep, Mark Loder
November 8, 2017
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Citation

Sleep and Loder (2017a, November 08). Seller centric. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/seller-centric-9145


Research papers

Re-evaluating the importance of time

This paper is mainly philosophical in nature. It shows that there are a number of concepts within the theory - and application - of evolutionarybiology that can provide insight into some of the problems of brand management in a dynamic environment....

Catalogue: ESOMAR Congress 1998: The Power Of Knowledge
Author: Martin Oxley
Company: Ipsos MRBI
September 1, 1998
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Citation

Oxley, M. (1998a, September 01). Re-evaluating the importance of time. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/re-evaluating-the-importance-of-time


Research papers

How to communicate with the older age segment

Life cycle theory is a key element in the practice of advertising and marketing. Over recent years, the emphasis has been on the young, particularly the YUPPIE. Today the emphasis is being redressed because YUPPIES mature and turn into w hat? In 1988...

Catalogue: Seminar 1989: The Untapped Gold Mine
Authors: Bernard C. Bennett, David Bergg
June 15, 1989
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Citation

Bennett and Bergg (1989a, June 15). How to communicate with the older age segment. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/how-to-communicate-with-the-older-age-segment